search query: @indexterm advertising media / total: 223
references: 165-174 / 223
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title | year | author | ||
165. |
Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 89-97 |
1984 | Wenzel, W. |
|
166. |
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86 |
1984 | ||
167. |
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
1984 | Rust, R. T. Leone, R. P. |
|
168. |
Zeitschrift für Betriebswirtschaft
1983 : NOV, VOL. 53:11, p. 1042-1051 |
1983 | Witte, E. Senn, J. |
|
169. |
Zeitschrift für Betriebswirtschaft
1983 : JUL, VOL. 53:7, p. 668-678 |
1983 | Eichhorn, P. Schreier, K. |
|
170. |
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 47-55 |
1983 | Grass, R. C. Wallace, W. H. Robertshaw, W. C. |
|
171. |
Quarterly Review of Economics and Business
1982 : WINTER, VOL. 22:4, p. 81-88 |
1982 | Duetsch, L. L. |
|
172. |
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 9-16 |
1982 | Nielsen, A. C. |
|
173. |
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37 |
1982 | Sissors, J. Z. |
|
174. |
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22 |
1982 | Carlile, F. Leonard, H. |
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