search query: @journal_id 794 / total: 218
references: 165-174 / 218
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165.
Brand promotions as a lottery
Marketing Letters
1995 : JUL, VOL. 6:3, p. 221-234
 1995 Dhar, S.
Gonzalez-Vallejo, C.
Soman, D.
166.
A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables
Marketing Letters
1995 : JUL, VOL. 6:3, p. 199-210
 1995 Ansari, A.
Bawa, K.
Ghosh, A.
167.
The impact of environmental uncertainty on the design of salesforce compensation plans
Marketing Letters
1995 : JUL, VOL. 6:3, p. 183-197
 1995 Joseph, K.
Kalwani, M.
168.
Exploring the boundaries of the framing effect: the moderating roles of disparate expected values and perceived costs of judgmental errors
Marketing Letters
1995 : JUL, VOL. 6:3, p. 175-182
 1995 Kellaris, J.
Kardes, F.
Dinovo, T.
169.
Market segmentation with choice-based conjoint analysis
Marketing Letters
1995 : APR, VOL. 6:2, p. 137-148
 1995 DeSarbo, W.
Ramaswamy, V.
Cohen, S.
170.
Estimation of innovation diffusion models with application to a consumer durable
Marketing Letters
1995 : APR, VOL. 6:2, p. 123-136
 1995 Dalal, S.
Weerahandi, S.
171.
Loyality differences in the use of internal and external reference prices
Marketing Letters
1995 : APR, VOL. 6:2, p. 111-122
 1995 Mazumdar, T.
Papatla, P.
172.
Playing the role of buyer and seller: the mental accounting of tradeins
Marketing Letters
1995 : APR, VOL. 6:2, p. 101-110
 1995 Purohit, D.
173.
Combining self-explicated priors with conjoint data using bayesian regression
Marketing Letters
1995 : JAN, VOL. 6:1, p. 63-72
 1995 Hansen, D.
Wittink, D.
174.
An experimental study of marketing information utilization: the manager-researcher dichotomy
Marketing Letters
1995 : JAN, VOL. 6:1, p. 53-62
 1995 Hu, M.
Toh, R.
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