search query: @indexterm Media research / total: 210
references: 166-175 / 210
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166.
Lessons from the radio research experience for all electronic media
Journal of Advertising Research
1988 : JUNE/JULY, VOL.28:3, p.11-15
 1988 Schianvone, N.
167.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
168.
Trade unions and the media
International Labour Review
1988 : VOL. 127:2, p.205-220
 1988 Wals, G.
169.
Media research in Madrid : how far can we go?
European Research
1988 : AUG, VOL. 16:3, p. 192-194
 1988 Vliet, J.
170.
The taming of the RpC.
European Research
1988 : NOV, VOL. 16:4, p. 226-234
 1988 Vliet, J.
171.
Selectivity revisited : the meritivity index. (!Selectivity index)
European Research
1988 : NOV, VOL. 16:4, p. 237-243
 1988 Wymeersch, D.
172.
The future of electronic measurement technology in U.S. media research.
Journal of Advertising Research
1988 : JUN-JUL, VOL. 28:3, p. RC3-RC7
 1988 McKenna, W. J.
173.
Effective frequency report : its use and evaluation by major agency media department executives.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 55-59
 1988 Turk, P. B.
174.
The History of People Meters: How we got to where we are /and why/?
Journal of Advertising Research
1987 : OCT/NOV, VOL. 27:5, p.RC 10-12
 1987 Stoddard, L.
175.
Passive People Meters: A First Step
Journal of Advertising Research
1987 : JUNE/JULY, VOL. 27:3, p.9-14
 1987 Lu, D.
Kiewit, D.
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