search query: @journal_id 1668 / total: 273
references: 166-175 / 273
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166.
Allocation model: A tool to develop effective media plans for Turkey
International Journal of Advertising
2003 : VOL. 22:3, p. 333-348
 2003 Tektas, A.
Alakavuk, E.D.
167.
How divergent beliefs cause account team conflict
International Journal of Advertising
2003 : VOL. 22:3, p. 313-331
 2003 Hackley, C.
168.
Consumer power and privacy: the changing nature of CRM
International Journal of Advertising
2003 : VOL. 22:2, p. 249-272
 2003 Fletcher, K.
169.
IMC-performance relationship: further insight and evidence from the Australian marketplace
International Journal of Advertising
2003 : VOL. 22:2, p. 227-248
 2003 Reid, M.
170.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
171.
Convergence and divergence in consumer behaviour: implications for global advertising
International Journal of Advertising
2003 : VOL. 22:2, p. 183-202
 2003 Mooij, M. De
172.
Within-country diversity: is it the key to South Africa's prosperity in a changing world?
International Journal of Advertising
2003 : VOL. 22:2, p. 157-182
 2003 Burgess, S. M.
173.
Humour effect on memory and attitude: moderating role of product involvement
International Journal of Advertising
2003 : VOL. 22:1, p. 117-144
 2003 Chung, H.
Zhao, X.
174.
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
International Journal of Advertising
2003 : VOL. 22:1, p. 93-115
 2003 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
175.
The economics of tobacco advertising: spending, demand, and the effects of bans
International Journal of Advertising
2003 : VOL. 22:1, p. 41-65
 2003 Lancaster, K.M.
Lancaster, A.R.
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