search query: @indexterm advertising media / total: 223
references: 167-176 / 223
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167.
The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules.
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99
 1984 Rust, R. T.
Leone, R. P.
168.
Der Werbemarkt der Zukunft. Eine Delphi-Prognose.
Zeitschrift für Betriebswirtschaft
1983 : NOV, VOL. 53:11, p. 1042-1051
 1983 Witte, E.
Senn, J.
169.
Neue Informationstechnologien und Wettbewerbsfähigkeit der Unternehmen.
Zeitschrift für Betriebswirtschaft
1983 : JUL, VOL. 53:7, p. 668-678
 1983 Eichhorn, P.
Schreier, K.
170.
The "NOLAD" concept : a system for evaluating radio commercials.
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 47-55
 1983 Grass, R. C.
Wallace, W. H.
Robertshaw, W. C.
171.
Advertising and profitability among large industrial corporations.
Quarterly Review of Economics and Business
1982 : WINTER, VOL. 22:4, p. 81-88
 1982 Duetsch, L. L.
172.
The outlook for electronic media - An address delivered to the Advertising Research Foundation's 8th annual mid-year conference.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 9-16
 1982 Nielsen, A. C.
173.
Confusions about effective frequency - Semantics and measurement problems.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37
 1982 Sissors, J. Z.
174.
Caveat : venditor!
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22
 1982 Carlile, F.
Leonard, H.
175.
Beyond media imperatives : geodemographic media selection.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36
 1982 Cannon, H. M.
Linda, G.
176.
Travel advertising : newspapers versus magazines.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43
 1982 Woodside, A. G.
Ronkainen, I. A.
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