search query: @indexterm Brand names / total: 212
references: 168-177 / 212
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168.
Franchising, brand name capital, and the entrepreneurial capacity problem.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 105-114
 1988 Norton, S. W.
169.
Entrepreneurs, l'image de votre marque est votre capital.
Gestion 2000
1987 : VOL. 3:6, p. 199-212
 1987 Adriaensens, B.
170.
Linguistic distinction among top brand names.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 39-44
 1987 Vanden Bergh, B.
Adler, K.
Oliver, L.
171.
The fall & rise of brands.
Management Today
1987 : JUL, p. 45-49, 104
 1987 Caulkin, S.
172.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
173.
The dissipation of profits by brand name investment and entry when price guarantees quality.
Journal of Political Economy
1987 : AUG, VOL. 95:4, p. 797-809
 1987 Rogerson, W. P.
174.
Research for global brands.
European Research
1987 : VOL. 15:2, p. 88-93
 1987 Shalofsky, I.
175.
Experimental test of an emotion-based approach to fitting brand names to products.
Journal of Applied Psychology
1987 : FEB, VOL. 72:1, p. 125-130
 1987 Mehrabian, A.
Wetter, R. de
176.
Brand names and price discrimination.
Journal of Industrial Economics
1987 : MAR, VOL. 35:3, p. 255-268
 1987 Wolinsky, A.
177.
Protection de la margue par l'usage et role des sondages en R.F.A. : une conception d'avenir?
Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 21-37
 1986 Schieb, P. A.
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