search query: @indexterm BRAND CHOICE / total: 192
references: 169-178 / 192
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169.
'Different strokes for different folks'. The case for developing advertising concepts for consumer typology.
Journal of the Market Research Society
1985 : OCT, VOL. 27:4, p. 215-230
 1985 Bowring, C.
170.
Striking a balance between brand "popularity" and brand loyalty.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 53-59
 1985 Raj, S. P.
171.
Lifestyle trends.
Market Intelligence
1985 : JUN, p. 3-7
 1985
172.
Consumer beliefs and brand usage.
Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 81-93
 1985 Barwise, T. P.
Ehrenberg, A. S. C.
173.
Brand congruence in interpersonal relations : A social network analysis.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 771-783
 1984 Reingen, P. H.
174.
Patterns of store choice.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 399-409
 1984 Ak Keng, K.
Ehrenberg, A. S. C.
175.
Predicting choice shares under conditions of brand interdependance.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 420-434
 1984 Kamakura, W. A.
Srivastava, R. K.
176.
The impact of comparative advertising on perception and attitude : some positive findings.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727
 1984 Gorn, G. J.
Weinberg, C. B.
177.
Modelling with adstock.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 295-312
 1984 Broadbent, S.
178.
Choice-constrained conjoint analysis.
Decision Sciences
1984 : SUMMER, VOL. 15:3, p. 297-323
 1984 DeSarbo, W. S.
Green, P. E.
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