search query: @indexterm SERVICE MANAGEMENT / total: 228
references: 169-178 / 228
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169.
Como gestionar los servicios como si fueran productos tangibles.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 89-97
 1991 Reichheld, F. F.
Sasser, W. E.
170.
Internal service operations : strategies for increasing their effectiveness and controlling their cost.
Organizational Dynamics
1991 : AUTUMN, VOL. 20:2, p. 5-22
 1991 Davis, T. R. V.
171.
Le service n'est pas un produit : quelques implications pour l'analyse economique et pour la gestion
Politique et Management Publique
1991 : MAR, VOL. 9:1, p. 1-24
 1991 Gadrey, J.
172.
Understanding customer expectations of service
Sloan Management Review
1991 : SPRING, VOL. 32:3, p. 39-48
 1991 Parasuraman, A.
Berry, L. L.
Zeithaml, V. A.
173.
Breaking the cycle of failure in services (!Customer contact)
Sloan Management Review
1991 : SPRING, VOL. 32:3, p. 17-28
 1991 Schlesinger, L. A.
Heskett, J. L.
174.
La mesure de la qualit dans les socits de service
Banque
1991 : JAN, 512, p. 20-22
 1991 Schrambach, G.
175.
Planning in service organizations
Advanced Management Journal
1990 : SUMMER, VOL. 55:3, p. 7-12
 1990 Austin, M. J.
176.
The Market Power is in the Services: Because the Value is the Results
European Management Journal
1990 : DEC, VOL. 8:4, p. 464-473
 1990 Vandermerwe, S.
177.
Los servicios, componentes del valor anadido, como llave estrategica.
Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 97-106
 1990 Quinn, J. B.
Doorley, T. L.
Paquette, P. C.
178.
Customer care : a "bottom-up" view of a "top-down" policy. (!Customer service)
European Journal of Marketing
1990 : VOL. 24:12, p. 22-34
 1990 Boggis, F.
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