search query: @author Capon, N. / total: 18
references: 17-18 / 18
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title | year | author | ||
17. |
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 58-67 |
1979 | Capon, N. Lutz, R. J. |
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18. |
Harvard Business Review
1978 : 3 MAR-APR VOL.56 p.8,12,172 |
1978 | Capon, N. |
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