search query: @author Hirschman, E. C. / total: 17
references: 17-17 / 17
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| title | year | author | ||
| 17. |
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 15-18 |
1978 | Bellenger, D. N. Robertson, D. H. Hirschman, E. C. |
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