search query: @author Piercy, N. / total: 38
references: 17-26 / 38
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17.
Internal marketing- the missing half of the marketing programme.
Long Range Planning
1991 : APR, VOL. 24:2, p. 82-93
 1991 Piercy, N.
Morgan, N.
18.
Marketing concepts and actions: implementing marketing-led strategic change.
European Journal of Marketing
1990 : VOL. 24:2, p. 24-42
 1990 Piercy, N.
19.
Diagnosing and solving implementation problems in strategic planning.
Journal of General Management
1989 : AUTUMN, VOL. 15:1, p. 19-38
 1989 Piercy, N.
20.
Strategic planning and the management accountants.
Management Accounting (London)
1989 : NOV, VOL. 67:10, p. 18-19
 1989 Piercy, N.
Morgan, N.
21.
Matching marketing strategies to corporate culture : the parcel and the wall.
Journal of General Management
1988 : SUMMER, VOL. 13:4, p. 33-44
 1988 Piercy, N.
Peattie, K. J.
22.
Retailer marketing information strategies.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 87-93
 1988 Piercy, N.
Alexander, N.
23.
Servicing the needs of marketing management.
Management Accounting (London)
1987 : MAR, VOL. 65:3, p. 42-43
 1987 Piercy, N.
24.
Marketing asset accounting : scope and rationale.
European Journal of Marketing
1986 : VOL. 20:1, p. 5-15
 1986 Piercy, N.
25.
Corporate planning : budgeting and integration.
Journal of General Management
1984 : WINTER, VOL. 10:2, p. 51-66
 1984 Piercy, N.
Thomas, M.
26.
How to manage it.
Management Today
1984 : MAR, p. 72-75, 156
 1984 Piercy, N.
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