search query: @indexterm Brand names / total: 212
references: 17-26 / 212
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17.
How risky are brand licensing strategies in view of customer perceptions and reactions?
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52
 2008 Wiedmann, K-P.
Ludewig, D.
18.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
19.
The impact of advertising in the U.S. sweet confection market
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 22-29
 2008 Kitt, J.
Sträter, P.
20.
Consumer brand equity in a cross-cultural replication: an evaluation of a scale
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 157-174
 2007 Kocak, A.
Amimbola, T.
Özer, A.
21.
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 39-58
 2007 Laforet, S.
Saunders, J.
22.
Brand equity in the European fruit and vegetable sector: A transaction cost approach
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 31-44
 2006 Fernandez-Barcala, M.
Gonzalez-Diaz, M.
23.
Cashing in on crashes via brand placement in computer games: the effects of experience and flow on memory
International Journal of Advertising
2005 : VOL. 24:3, p. 321-343
 2005 Schneider, L. (et al.)
24.
Diamond geezers
Business Strategy Review
2005 : SPRING, VOL 16:1, p. 22-27
 2005 Prince, M.
25.
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Betriebswirtschaft
2004 : JAN/FEB, VOL. 64:1, p. 58-77
 2004 Bauer, H.H.
Mäder, R.
Valtin, A.
26.
Brand logic: A business case for communications
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236
 2004 Gregory, J.R.
McNaughton, L.
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