search query: @indexterm CONSUMER BEHAVIOUR / total: 2688
references: 17-26 / 2688
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17.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
18.
Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager-leader
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 633-645
 2011 Smith, B.
19.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
20.
Environmental and economic dimensions of sustainability and price effects on consumer responses
Journal of Business Ethics
2011 : DEC, VOL. 104:2, p. 269-282
 2011 Choi, S.
Ng, A.
21.
Purchase power: an examination of consumption as voting
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1059-1079
 2011 Moraes, C.
Shaw, D.
Carrigan, M.
22.
How brand communities emerge: the beamish conversion experience
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 891-912
 2011 O'Sullivan, S.R.
Richardson, B.
Collins, A.
23.
Perceived organizational motives and consumer responses to proactive and reactive CSR
Journal of Business Ethics
2011 : SEP, VOL. 102:4, p. 639-652
 2011 Groza, M.D.
Pronschinske, M.R.
Walker, M.
24.
Does a consumer's religion really matter in the buyer-seller dyad? An empirical study examining the relationship between consumer religious commitment, christian conservatism and the ethical judgement of a seller's controversial business decision
Journal of Business Ethics
2011 : SEP, VOL. 102:4, p. 581-598
 2011 Swimberghe, K.R.
Sharma, D.
Flurry, L.W.
25.
Source characteristics and advertising effectiveness: the roles of message processing motivation and product category knowledge
International Journal of Advertising
2011 : VOL. 30:5, p. 889-914
 2011 Yilmaz, C. (et al.)
26.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
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