search query: @indexterm MARKETING COSTS / total: 30
references: 17-26 / 30
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title | year | author | ||
17. |
Revue Francaise de Comptabilite
1988 : NOV, 195, p. 43-51 |
1988 | Boisselier, P. |
|
18. |
Revue Francaise de Gestion
1988 : JAN-FEB, VOL. 67, p. 6-12 |
1988 | Marion, A. |
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19. |
Revue Francaise du Marketing
1988 : JAN-FEB, 116, p. 75-91 |
1988 | Vernette, E. |
|
20. |
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35 |
1988 | Heide, J. B. John, G. |
|
21. |
Journal of Advertising Research
1987 : DEC, 1988 JAN, VOL.27:6, p.RC 10-11 |
1987 | Schillmoeller, E. |
|
22. |
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59 |
1987 | Piercy, N. F. |
|
23. |
Management Accounting (London)
1987 : MAY, VOL. 65:5, p. 38-42 |
1987 | Srikanthan, S. Ward, K. Meldrum, M. |
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24. |
Sloan Management Review
1986 : FALL, VOLL. 28:1, p. 27-38 |
1986 | Kluyver, C. A. de Pessemier, E. A. |
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25. |
Journal of Business Strategy
1986 : FALL, VOL. 7:2, p. 14-20 |
1986 | Magrath, A. J. Hardy, K. G. |
|
26. |
European Journal of Marketing
1986 : VOL. 20:1, p. 75-82 |
1986 | Rayburn, L. G. |
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