search query: @indexterm MARKETING MIX / total: 205
references: 17-26 / 205
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17.
Digital content marketing: A literature synthesis
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 45-65
 2004 Koiso-Kanttila, N.
18.
Life events and brand preference changes
Journal of Consumer Behaviour
2003 : VOL 3:2, p. 129-141
 2003 Mathur, A.
Moschis, G. P.
Lee, E.
19.
Retentino of latent segments in regrassion based marketing models
International Journal of Research in Marketing
2003 : VOL 20:4, p. 315-321
 2003 Andrews, R. L.
Currim, I. S.
20.
Taking a customer focus back into the boardroom : can relationship marketing do it?
Marketing Theory
2003 : VOL 3:1, p. 171-173
 2003 Grönroos, C.
21.
Ein Ansatz zur Steuerung der Markenstärke: Grundidee, Methodik und Implikationen
Zeitschrift für Betriebswirtschaft
2003 : APR, VOL. 73:4, p. 345-370
 2003 Huber, F.
Herrmann, A.
Peter, S.
22.
The E-Marketing Mix: A Contribution of the E-Tailing Wars
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 487-499
 2002 Kalyanam, K.
McIntyre, S.
23.
Marketing mix response to entry in segmented markets
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66
 2001 Gruca, T.S.
Kumar, K.R.
Sudharshan, D.
24.
The Category-Demand Effects of Price Promotions
Marketing Science
2001 : VOL. 20:1, p. 1-22
 2001 Nijs, V. R.
25.
The old, the new and the complicated: a trilogy of marketing relationships
European Journal of Marketing
2001 : VOL. 35:1-2, p. 182-193
 2001 Healy, M. et al.
26.
The E-Marketing Mix
Marketing Review
2000 : VOL. 1:2, p. 249-274
 2000 Robins, F.
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