search query: @indexterm Readership surveys / total: 56
references: 17-26 / 56
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17.
Methodischer Stillstand?: Mediaplanung.
Absatzwirtschaft
1995 : APR, p. 52, 54-55
 1995 Kratz, H.
18.
The effect of response position on trade magazine readership and usage
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 53-60
 1994 Secely, W.
Blakney, V.
19.
Eine Evaluierung der Zeitschrift für Absatzwirtschaft und Marketing "der Markt" durch ihre Abonnenten
Markt
1994 : VOL. 33:1, p. 18-22
 1994 Klausegger, C.
Peter, G.
20.
Using the Profile-Distance Method to Select Unmeasured Magazine Prototypes
Journal of Advertising Research
1990 : DEC/1991 JAN, VOL.30, p.11-18
 1990 Baron, R.
21.
Aided recall and recognition in Belson's studies in readership.
Marketing and Research Today
1989 : FEB, VOL. 17:1, p. 41-51
 1989 Schaefer, W.
22.
Women's magazines.
Market Intelligence
1989 : MAR, p. 7. 3-7. 23
 1989
23.
Geodemographic sampling in readership surveys.
Journal of the Market Research Society
1989 : JAN, VOL. 31:1, p. 45-51
 1989 Cornish, P.
24.
Comment: On Cannon's "Evaluating the Simulation Approach to Media Selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.59-61
 1988 Schreiber, R.
25.
Feast your eyes on the N.A.B.
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.7
 1988 Cook, W.
26.
The taming of the RpC.
European Research
1988 : NOV, VOL. 16:4, p. 226-234
 1988 Vliet, J.
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