search query: @journal_id 37 / total: 2040
references: 17-26 / 2040
 titleyearauthor
17.
Harvard Business Review
2004 : OCT, VOL. 82:10, p. 86-94
2004 McGahan, A.M.
18.
Harvard Business Review
2004 : OCT, VOL. 82:10, p. 76-84
2004 Kim, W.C.
Mauborgne, R.
19.
Harvard Business Review
2004 : OCT, VOL. 82:10, p. 62-72
2004 Porter, M.E.
Lorsch, J.W.
Nohria, N.
20.
Harvard Business Review
2004 : OCT, VOL. 82:10, p. 49-58
2004 Hemp, P.
21.
Harvard Business Review
2004 : OCT, VOL. 82:10, p. 35-39, 40, 42, 44, 46
2004 Buchanan, L. (et al.)
22.
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 121-128
2004 Harding, D.
Rovit, S.
23.
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 110-118
2004 Rust, R.T.
Zeithaml, V.A.
Lemon, K.N.
24.
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 98-108
2004 Thomas, D.A.
25.
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 88-97
2004 Leonard, D.
Swap, W.
26.
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 76-85
2004 Maccoby, M.
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