search query: @journal_id 573 / total: 525
references: 17-26 / 525
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17.
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 145-154
 2011 Rodriguez-Pinto, J.
Carbonell, P.
Rodriguez-Escudero, A.I.
18.
Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 134-144
 2011 Arts, J.W.C.
Frambach, R.T.
Bijmolt, T.H.A.
19.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
20.
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 109-119
 2011 Moldovan, S.
Goldenberg, J.
Chattopadhyay, A.
21.
Cancelation efficiency: why the effect of comparison direction strengthens with choice set size
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 102-108
 2011 Hung, Y.
Yeung, C.W.M.
22.
Managerial decision making in marketing: the next research frontier
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 89-101
 2011 Wierenga, B.
23.
Paving the way for "distinguished marketing"
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 76-88
 2011 Leeflang, P.
24.
Identifying physician peer-to-peer effects using patient movement data
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 51-61
 2011 Bhatia, T.
Wang, L.
25.
Impact of star and movie buzz on motion picture distribution and box office revenue
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 62-74
 2011 Karniouchina, E.V.
26.
Extending the BG/NBD: A simple model of purchases and complaints
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 30-37
 2011 Oest, R. van
Knox, G.
Gatignon, H.
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