search query: @indexterm advertising media / total: 223
references: 170-179 / 223
« previous page | next page »
 titleyearauthor
170.
The "NOLAD" concept : a system for evaluating radio commercials.
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 47-55
 1983 Grass, R. C.
Wallace, W. H.
Robertshaw, W. C.
171.
Advertising and profitability among large industrial corporations.
Quarterly Review of Economics and Business
1982 : WINTER, VOL. 22:4, p. 81-88
 1982 Duetsch, L. L.
172.
The outlook for electronic media - An address delivered to the Advertising Research Foundation's 8th annual mid-year conference.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 9-16
 1982 Nielsen, A. C.
173.
Confusions about effective frequency - Semantics and measurement problems.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37
 1982 Sissors, J. Z.
174.
Caveat : venditor!
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22
 1982 Carlile, F.
Leonard, H.
175.
Beyond media imperatives : geodemographic media selection.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36
 1982 Cannon, H. M.
Linda, G.
176.
Travel advertising : newspapers versus magazines.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43
 1982 Woodside, A. G.
Ronkainen, I. A.
177.
Predicting trial, repeat, and sales response from alternative media plans.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52
 1982 Zufryden, F. S.
178.
How media directors view reach/frequency estimation.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69
 1982 Leckenby, J. D.
Kishi, S.
179.
Critical issues for issue ads.
Harvard Business Review
1982 : JUL-AUG, VOL. 60:4, p. 80-83, 85-87
 1982 Kelley, D.
« previous page | next page »
SCIMA