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references: 1701-1710 / 229383
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1701.
The power of emotional appeals in advertising
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 169-180
 2010 Bülbül, C.
Menon, G.
1702.
Assessing a new advertising effect
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 162-168
 2010 Zigmond, D.
Stipp, H.
1703.
Using interactive program-loyalty banners to reduce TV ad avoidance
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 154-161
 2010 Dix, S.R. (et al.)
1704.
Measurable emotions: how television ads really work
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 137-153
 2010 Micu, A.C.
Plummer, J.T.
1705.
Cracking the cross-media code
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 125-136
 2010 Enoch, G.
Johnson, K.
1706.
What behavioral economics can teach marketing research
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 114-117
 2010 Rubinson, J.
1707.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
1708.
Advancing the business and human rights agenda: dialogue, empowerment, and constructive engagement
Journal of Business Ethics
2010 : APR II, VOL 93:1, p. 161-188
 2010 Mena, S. (et al.)
1709.
Business ethics research with an accounting focus: a bibliometric analysis from 1988 to 2007
Journal of Business Ethics
2010 : APR II, VOL 93:1, p. 137-160
 2010 Uysal, Ö. Ö.
1710.
On the determinants of corporate social responsibility: international evidence on the financial industry
Journal of Business Ethics
2010 : APR II, VOL 93:1, p. 115-135
 2010 Chih, H-L.
Chih, H-H.
Chen, T-Y.
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