search query: @journal_id 794 / total: 218
references: 172-181 / 218
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172.
Playing the role of buyer and seller: the mental accounting of tradeins
Marketing Letters
1995 : APR, VOL. 6:2, p. 101-110
 1995 Purohit, D.
173.
Combining self-explicated priors with conjoint data using bayesian regression
Marketing Letters
1995 : JAN, VOL. 6:1, p. 63-72
 1995 Hansen, D.
Wittink, D.
174.
An experimental study of marketing information utilization: the manager-researcher dichotomy
Marketing Letters
1995 : JAN, VOL. 6:1, p. 53-62
 1995 Hu, M.
Toh, R.
175.
Role of product entry and exit on the attraction effect
Marketing Letters
1995 : JAN, VOL. 6:1, p. 45-52
 1995 Sivakumar, K.
Cherian, J.
176.
Some antecedents of exclusivity in Bilateral interorganizational relationships
Marketing Letters
1995 : JAN, VOL. 6:1, p. 33-44
 1995 Sengupta, S.
177.
Variations in the contractual terms of cooperative advertising contracts: an empirical investigation
Marketing Letters
1995 : JAN, VOL. 6:1, p. 15-22
 1995 Dutta, S.
178.
A cross-cultural analysis of price responses to environmental changes
Marketing Letters
1995 : JAN, VOL. 6:1, p. 5-14
 1995 Rao, V.
Steckel, J.
179.
Understanding managers' strategic decision-making process
Marketing Letters
1994 : OCT, VOL. 5:4, p. 413-426
 1994 Boulding, W.
180.
A research agenda for making scanner data more useful to managers
Marketing Letters
1994 : OCT, VOL. 5:4, p. 395-412
 1994 Neslin, S.
181.
When worlds collide: the implication of panel data-based choice models for consumer behavior in sequential choice problems
Marketing Letters
1994 : OCT, VOL. 5:4, p. 383-394
 1994 Winer, R.
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