search query: @indexterm Brand names / total: 212
references: 173-182 / 212
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173.
The dissipation of profits by brand name investment and entry when price guarantees quality.
Journal of Political Economy
1987 : AUG, VOL. 95:4, p. 797-809
 1987 Rogerson, W. P.
174.
Research for global brands.
European Research
1987 : VOL. 15:2, p. 88-93
 1987 Shalofsky, I.
175.
Experimental test of an emotion-based approach to fitting brand names to products.
Journal of Applied Psychology
1987 : FEB, VOL. 72:1, p. 125-130
 1987 Mehrabian, A.
Wetter, R. de
176.
Brand names and price discrimination.
Journal of Industrial Economics
1987 : MAR, VOL. 35:3, p. 255-268
 1987 Wolinsky, A.
177.
Protection de la margue par l'usage et role des sondages en R.F.A. : une conception d'avenir?
Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 21-37
 1986 Schieb, P. A.
178.
Semiologie, image et publicite.
Revue Francaise du Marketing
1986 : AUG-OCT, 109, p. 109-129
 1986 Degon, R.
179.
L'entreprise, l'institution, la marque : niveaux de langage dans la communication. ( *RATP, *PTT )
Revue Francaise du Marketing
1986 : AUG-OCT, 109, p. 77-96
 1986 Krief, Y.
180.
Europe's brand squeeze.
Management Today
1985 : MAR, p. 70-73, 114
 1985 Mesdag, M. van
181.
Point of view : alpha-numeric brand names.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 48-52
 1985 Boyd, C. W.
182.
To brand or not to brand? A theoretical and empirical question.
Journal of Business
1985 : JUL, VOL. 58:3, p. 279-293
 1985 Sappinton, D. E. M.
Wernerfelt, B.
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