search query: @indexterm advertising media / total: 223
references: 174-183 / 223
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174.
Caveat : venditor!
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22
 1982 Carlile, F.
Leonard, H.
175.
Beyond media imperatives : geodemographic media selection.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36
 1982 Cannon, H. M.
Linda, G.
176.
Travel advertising : newspapers versus magazines.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43
 1982 Woodside, A. G.
Ronkainen, I. A.
177.
Predicting trial, repeat, and sales response from alternative media plans.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52
 1982 Zufryden, F. S.
178.
How media directors view reach/frequency estimation.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69
 1982 Leckenby, J. D.
Kishi, S.
179.
Critical issues for issue ads.
Harvard Business Review
1982 : JUL-AUG, VOL. 60:4, p. 80-83, 85-87
 1982 Kelley, D.
180.
Does day-after recall penalize "feeling" ads? (in TV versus magazines)
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22
 1982 Zielske, H. A.
181.
A propos du seminaire de l'IREP sur les nouveaux medias.
Revue Francaise du Marketing
1981 : OCT-DEC, 87, p. 115-120
 1981 Weil, P.
182.
A nonstationary model of binary choise applied to media exposure.
Management Science
1981 : JUN, VOL. 27:6, p. 637-657
 1981 Sabavala, D. J.
Morrison, D. G.
183.
Zeifeln Sie mal wieder an der Verteilung Ihres Budgets auf heutige und zuküftige Medien.
Marketing Journal
1981 : DEC, VOL. 14:6, p. 576-579
 1981 Knecht, W.
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