search query: @journal_id 1668 / total: 273
references: 174-183 / 273
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174.
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
International Journal of Advertising
2003 : VOL. 22:1, p. 93-115
 2003 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
175.
The economics of tobacco advertising: spending, demand, and the effects of bans
International Journal of Advertising
2003 : VOL. 22:1, p. 41-65
 2003 Lancaster, K.M.
Lancaster, A.R.
176.
An international review of sponsorship research: extension and update
International Journal of Advertising
2003 : VOL. 22:1, p. 5-40
 2003 Walliser, B.
177.
Wireless digital advertising: nature and implications
International Journal of Advertising
2002 : VOL. 21:3, p. 399-420
 2002 Barnes, S. J.
178.
Advertising agencies and advertisers' perceptions of internet advertising
International Journal of Advertising
2002 : VOL. 21:3, p. 381-398
 2002 Shij, T. D.
Piron, F.
179.
Using self-referencing to explain the effectiveness of ethnic minority models in advertising
International Journal of Advertising
2002 : VOL. 21:3, p. 367-380
 2002 Lee, C. K.-C.
Fernandez, N.
Martin, B. A. S.
180.
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
International Journal of Advertising
2002 : VOL. 21:3, p. 323-344
 2002 Ewing, M. T.
Caruana, A.
Zinkhan, G. M.
181.
Exploring the missing point of view in international advertising management: local managers in global advertising agencies
International Journal of Advertising
2002 : VOL. 21:3, p. 293-322
 2002 Jeong, J.
Tharp, M.
Choi, H.
182.
Modelling purchases as a function of advertising and promotion
International Journal of Advertising
2002 : VOL. 21:1, p. 115-135
 2002 Hansen, F.
Hansen, L. Y.
Granholdt, L.
183.
Beliefs, attitudes and behavior towards Web advertising
International Journal of Advertising
2002 : VOL. 21:1, p. 87-114
 2002 Wolin, L. D.
Korgaonkar, P.
Lund, D.
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