search query: @journal_id 794 / total: 218
references: 177-186 / 218
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title | year | author | ||
177. |
Variations in the contractual terms of cooperative advertising contracts: an empirical investigation
Marketing Letters
1995 : JAN, VOL. 6:1, p. 15-22 |
1995 | Dutta, S. |
|
178. |
Marketing Letters
1995 : JAN, VOL. 6:1, p. 5-14 |
1995 | Rao, V. Steckel, J. |
|
179. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 413-426 |
1994 | Boulding, W. |
|
180. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 395-412 |
1994 | Neslin, S. |
|
181. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 383-394 |
1994 | Winer, R. |
|
182. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 369-382 |
1994 | Hutchinson, J. Meyer, R. |
|
183. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 351-368 |
1994 | Carson, R. |
|
184. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 335-350 |
1994 | Ben-Akiva, M. |
|
185. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 323-334 |
1994 | Dillon, W. |
|
186. |
Marketing Letters
1994 : OCT, VOL. 5:4, p. 311-322 |
1994 | Horowitz, J. |
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