search query: @journal_id 1668 / total: 273
references: 179-188 / 273
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179.
Using self-referencing to explain the effectiveness of ethnic minority models in advertising
International Journal of Advertising
2002 : VOL. 21:3, p. 367-380
 2002 Lee, C. K.-C.
Fernandez, N.
Martin, B. A. S.
180.
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
International Journal of Advertising
2002 : VOL. 21:3, p. 323-344
 2002 Ewing, M. T.
Caruana, A.
Zinkhan, G. M.
181.
Exploring the missing point of view in international advertising management: local managers in global advertising agencies
International Journal of Advertising
2002 : VOL. 21:3, p. 293-322
 2002 Jeong, J.
Tharp, M.
Choi, H.
182.
Modelling purchases as a function of advertising and promotion
International Journal of Advertising
2002 : VOL. 21:1, p. 115-135
 2002 Hansen, F.
Hansen, L. Y.
Granholdt, L.
183.
Beliefs, attitudes and behavior towards Web advertising
International Journal of Advertising
2002 : VOL. 21:1, p. 87-114
 2002 Wolin, L. D.
Korgaonkar, P.
Lund, D.
184.
Employment branding in the knowledge economy
International Journal of Advertising
2002 : VOL. 21:1, p. 3-22
 2002 Ewing, M. T.
185.
Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect
International Journal of Advertising
2002 : VOL. 21:2, p. 259-277
 2002 Callow, M.
Schiffman, L.
186.
Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective
International Journal of Advertising
2002 : VOL. 21:2, p. 237-258
 2002 Prendergast, G.
Yan, L.K.
West, D.C.
187.
The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example
International Journal of Advertising
2002 : VOL. 21:2, p. 217-236
 2002 Chiou, J-s.
188.
On the renaissance of Chinese brands
International Journal of Advertising
2002 : VOL. 21:2, p. 197-216
 2002 Ewing, M.T. (et al.)
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