search query: @journal_id 794 / total: 218
references: 179-188 / 218
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179.
Understanding managers' strategic decision-making process
Marketing Letters
1994 : OCT, VOL. 5:4, p. 413-426
 1994 Boulding, W.
180.
A research agenda for making scanner data more useful to managers
Marketing Letters
1994 : OCT, VOL. 5:4, p. 395-412
 1994 Neslin, S.
181.
When worlds collide: the implication of panel data-based choice models for consumer behavior in sequential choice problems
Marketing Letters
1994 : OCT, VOL. 5:4, p. 383-394
 1994 Winer, R.
182.
Dynamic decision making: optimal policies and actual behavior in sequential choice problems
Marketing Letters
1994 : OCT, VOL. 5:4, p. 369-382
 1994 Hutchinson, J.
Meyer, R.
183.
Experimental analysis of choice
Marketing Letters
1994 : OCT, VOL. 5:4, p. 351-368
 1994 Carson, R.
184.
Combining revealed and stated preferences data
Marketing Letters
1994 : OCT, VOL. 5:4, p. 335-350
 1994 Ben-Akiva, M.
185.
Issues in the estimation and application of latent structure models of choice
Marketing Letters
1994 : OCT, VOL. 5:4, p. 323-334
 1994 Dillon, W.
186.
Advances in random utility models
Marketing Letters
1994 : OCT, VOL. 5:4, p. 311-322
 1994 Horowitz, J.
187.
Competitive decision-making: two and a half frames
Marketing Letters
1994 : JUL, VOL. 5:3, p. 289-302
 1994 Johnson, E.
Russo, E.
188.
Competitive analysis
Marketing Letters
1994 : JUL, VOL. 5:3, p. 271-287
 1994 Deshpande, R.
Gatignon, H.
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