search query: @indexterm Business-to-business / total: 118
references: 18-27 / 118
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18.
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 291-306
 2009 Meunier-FitzHugh, K. Le
Lane, N.
19.
Drivers of sales and marketing collaboration in business-to-business selling organizations
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 611-633
 2009 Meunier-FitzHugh, K. Le
Piercy, N.F.
20.
Value dimensions and relationship postures in dyadic "key relationship programmes"
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 535-550
 2009 Henneberg, S.C. (et al.)
21.
Equity within business to business relationships
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 451-459
 2009 Blois, K.
22.
Business psychographics revisited: From segmentation theory to successful marketing practice
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 315-340
 2009 Barry, J.
Weinstein, A.
23.
Closing the deal with the help of knowledge: an informed B2B salesforce is more productive and more successful
Knowledge Management Review
2008 : JUL/AUG, VOL. 11:3, p. 14-19
 2008 Moore, M.
Rue, K. De La
24.
Control of intellectual assets in client relationships: Implications for innovation
Strategic Management Journal
2008 : DEC, VOL. 29:13, p. 1371-1394
 2008 Leiponen, A.
25.
Service co-production and value co-creation: The case for a service-oriented architecture (SOA)
European Management Journal
2008 : OCT, VOL. 26:5, p. 289-297
 2008 Ordanini, A.
Pasini, P.
26.
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 997-1010
 2008 Theron, E.
Terblanche, N.S.
Boshoff, C.
27.
Trust-opportunism paradox, relationalism, and performance in interfirm relationships: Evidence from the retail industry
Strategic Management Journal
2008 : APR, VOL. 29:4, p. 401-423
 2008 Lado, A.A.
Dant, R.R.
Tekleab, A.G.
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