search query: @indexterm Marketing research / total: 648
references: 18-27 / 648
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18.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
19.
Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 696-712
 2009 Ekström, K. M.
Hjort, T.
20.
The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and research agenda
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 431-450
 2009 McDonald, M.
21.
Out of left field
Business Strategy Review
2007 : VOL. 18:2, p. 55-59
 2007 Smith, N. C.
22.
Directions in marketing communications research An analysis of the International Journal of Advertising
International Journal of Advertising
2007 : VOL. 26:4, p.543-554
 2007 West, D.
23.
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
International Journal of Market Research
2007 : VOL. 49: 4, p.489-513
 2007 Jarvis, W.
Rungie, C.
Lockshin, L.
24.
At-destination visitor information search and venue decision strategies
International Journal of Tourism Research
2007 : MAY, VOL. 9:3, p. 175-188
 2007 DiPietro, R.B. (et al.)
25.
Research issues in building brand equity and global brands in the pc market
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156
 2007 Wright, L.
Millman, C.
Martin, L.
26.
Toolkits for idea competitions: a novel method to integrate users in new product development
R & D Management
2006 : JUN, VOL. 36:3, p. 307-318
 2006 Piller, F.T.
Walcher, D.
27.
Service failure recovery: the moderating impact of individual-level cultural value orientation on perceptions of justice
International Journal of Research in Marketing
2006 : VOL. 23:3, p.263-277
 2006 Patterson, P. G.
Cowley, E.
Prasongsukarn, K.
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