search query: @indexterm service marketing / total: 230
references: 18-27 / 230
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18.
Social and Cultural Capital in Project Marketing Service Firms: Danish Architectural Firms on the German market
Scandinavian Journal of Management
2003 : DEC, VOL. 18:4, p. 589-610
 2003 Skaates, M. A.
Tikkanen, H.
Alajoutsijarvi, K.
19.
On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 256-271
 2003 Licata, J. W.
20.
Professional interaction : exploring the concept of attraction
Marketing Theory
2003 : MAR, VOL. 3:1, p. 9-36
 2003 Harris, L.C.
O´Malley L.,
Patterson, M.
21.
Culture and leadership in market-oriented service organisations
European Journal of Marketing
2002 : VOL. 36:9-10, p. 1047-1057
 2002 Rasper, H.
22.
Guest editorial: Market orientation and service firm performance - a research agenda
European Journal of Marketing
2002 : VOL. 36:9-10, p. 980-988
 2002 Gray, B. J.
Hooley, G. J.
23.
Comparative service quality: German and American ratings across service settings
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 875-881
 2002 Witkowski, T. H.
Wolfinbarger, M. F.
24.
Understanding the interfaces: how ocean freight shipping lines can maximize satisfaction
Industrial Marketing Management
2002 : SEP, VOL. 31:6, p. 491-504
 2002 Durvasula, S.
Lysonski, S.
Mehta, S. C.
25.
Barriers to customer-orientation: a case applied and explained
European Journal of Marketing
2002 : VOL. 36:1-2, p. 136-158
 2002 Halliday, S. V.
26.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
27.
Investigating interactive effects in the theory of planned behavior in a service-provider switching context
Psychology & Marketing
2002 : MAY, VOL. 19:5, p. 407-425
 2002 Bansal, H. S.
Taylor, S. F.
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