search query: @indexterm CONSUMER RESEARCH / total: 600
references: 180-189 / 600
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180.
Beziehungskompetenz als Schlüsselfaktor für Unternehmenserfolg *NESTLE DEUTSCHLAND AG
Markenartikel
1996 : VOL. 58:12, p. 568-570, 572
 1996 Raeber, R.
181.
Communicating price information through semantic cues: the moderating effects of situation and discount size
Journal of Consumer Research
1996 : SEP, VOL. 23:2, p. 148-155
 1996 Grewal, D.
Marmorstein, H.
Sharma, A.
182.
Deconstructive strategy and conusmer research: concepts and illustrative exemplar
Journal of Consumer Research
1996 : SEP, VOL. 23:2, p. 136-147
 1996 Stern, P.
183.
Consumption vocabulary and preference formation
Journal of Consumer Research
1996 : SEP, VOL. 23:9, p. 120-135
 1996 West, P.
184.
A comparison of ratings methods: telephone versus diary
Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 162-174
 1996 Chan, D.
Charlebois, O.
185.
The interactive consumer
Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 143-149
 1996 Lees, C.
186.
Applications of structural equation modeling in marketing and consumer research: a review
International Journal of Research in Marketing
1996 : APR, VOL. 13:2, p. 139-862
 1996 Baumgartner, H.
Homburg, C.
187.
It is better to have loved and lost than never to have loved at all? The effect of changes in product features over time
Marketing Letters
1996 : JUL, VOL. 7:3, p. 225-235
 1996 Sen, S.
Morwitz, V. G.
188.
The effect of measuring intent on brand-level purchase behavior
Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 1-11
 1996 Fitzsimons, G. J.
Morwitz, V. G.
189.
What's in a label? Environmental issues in product packaging
Journal of Euromarketing
1996 : VOL. 5:3, p. 29-42
 1996 Whitson, D.
Henry, W. A.
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