search query: @indexterm Brand names / total: 212
references: 182-191 / 212
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182.
To brand or not to brand? A theoretical and empirical question.
Journal of Business
1985 : JUL, VOL. 58:3, p. 279-293
 1985 Sappinton, D. E. M.
Wernerfelt, B.
183.
The changing language of a consumer society : Brand name usage in popular American novels in the Postwar Era.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 927-938
 1985 Friedman, M.
184.
Lifestyle trends.
Market Intelligence
1985 : JAN, p. 3-5
 1985
185.
Own label profile and purpose.
Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 3-27
 1984 Simmons, M.
Meredith, B.
186.
Own label profile and purpose.
Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 3-27
 1984 Simmons, M.
Meredith, B.
187.
Product positioning : TRINODAL mapping of frand images, ad images, and consumer preferences.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 380-392
 1983 Keon, J. W.
188.
Brand names and perceived value.
European Research
1983 : OCT, VOL. 11:4, p. 151-156
 1983 Holstius, K.
Paltschik, M.
189.
Brands - an asset to be ignored.
Accountancy
1983 : JUL, VOL. 94:1079, p. 95-96
 1983 Smiddy, P.
190.
"Debrading": a product strategy with profit potential.
Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 82-87
 1983 Parasuraman, A.
191.
Products that crashed into the language barrier.
Business and Society Review
1983 : SPRING, 45, p. 46-50
 1983 Ricks, D. A.
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