search query: @indexterm Marketing channels / total: 185
references: 183-185 / 185
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183.
Shifting shoals in marketing channels: the MIDAS approach to channel analysis.
Management Review
1981 : JUL, VOL. 70:7, p. 15-25
 1981 Smykay, E. W.
Higby, M. A.
184.
Wenn Personalberater Sie zum Wochenend-Anruf einladen.
Marketing Journal
1981 : JUN/JUL, VOL. 14:3, p. 241-242, 245
 1981 Wolff, K.-E.
185.
Marketing channel as an equilibrium set of contracts.
Management Science
1981 : MAR, VOL. 27:3, p. 284-302
 1981 Zusman, P.
Etgar, M.
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