search query: @indexterm advertising media / total: 223
references: 183-192 / 223
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title | year | author | ||
183. |
Marketing Journal
1981 : DEC, VOL. 14:6, p. 576-579 |
1981 | Knecht, W. |
|
184. |
Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 13-19 |
1981 | Lynn, J. R. |
|
185. |
Revue Francaise du Marketing
1981 : JUL-SEP, VOL. 86, p. 98-103 |
1981 | Chirouze, Y. |
|
186. |
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 343-355 |
1981 | Hornik, J. Schlinger, M. J. |
|
187. |
International Management
1981 : AUG, VOL. 36:8, p. 10-13 |
1981 | ||
188. |
Harvard Business Review
1981 : MAY_JUN, VOL. 59:3, p. 54, 56, 58 |
1981 | Stevens, A. |
|
189. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1980 : DEC, VOL. 32:12, p. 1072-1083 |
1980 | Fischer, H. |
|
190. |
Marketing Journal
1980 : DEC, VOL. 13:6, p. 546, 548-549 |
1980 | Geisler, C. |
|
191. |
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 39-44 |
1980 | Katz, W. A. |
|
192. |
A controlled field study of corrective advertising using multiple exposures and a commercial medium.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348 |
1980 | Mizerski, R. W. Allison, N. K. Calvert, S. |
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