search query: @journal_id 1668 / total: 273
references: 183-192 / 273
« previous page | next page »
 titleyearauthor
183.
Beliefs, attitudes and behavior towards Web advertising
International Journal of Advertising
2002 : VOL. 21:1, p. 87-114
 2002 Wolin, L. D.
Korgaonkar, P.
Lund, D.
184.
Employment branding in the knowledge economy
International Journal of Advertising
2002 : VOL. 21:1, p. 3-22
 2002 Ewing, M. T.
185.
Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect
International Journal of Advertising
2002 : VOL. 21:2, p. 259-277
 2002 Callow, M.
Schiffman, L.
186.
Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective
International Journal of Advertising
2002 : VOL. 21:2, p. 237-258
 2002 Prendergast, G.
Yan, L.K.
West, D.C.
187.
The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example
International Journal of Advertising
2002 : VOL. 21:2, p. 217-236
 2002 Chiou, J-s.
188.
On the renaissance of Chinese brands
International Journal of Advertising
2002 : VOL. 21:2, p. 197-216
 2002 Ewing, M.T. (et al.)
189.
Does advertising stimulate sales or mainly deliver signals? A multivariate analysis
International Journal of Advertising
2002 : VOL. 21:2, p. 175-195
 2002 Hsu, M.K. (et al.)
190.
Attitude accessibility, certainty and the attitude-behaviour relationship: an empirical study of ad repetition and competitive interference effects
International Journal of Advertising
2002 : VOL. 21:2, p. 149-174
 2002 Laroche, M.
Cleveland, M.
Maravelakis, I.
191.
The use of humour in television advertising: revisiting the US - UK comparison
International Journal of Advertising
2001 : VOL. 20:4, p. 521-539
 2001 Toncar, M. F.
192.
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach
International Journal of Advertising
2001 : VOL. 20:4, p. 499-519
 2001 Bech-Larsen, T.
« previous page | next page »
SCIMA