search query: @indexterm BRAND CHOICE / total: 192
references: 184-192 / 192
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184.
Alternatives to the traditional retail store audit : a field study.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 54-61
 1984 Prasad, V. K.
Casper, W. R.
Schieffer, R. J.
185.
Field test of package advertising effects on brand choice behavior.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 39-45
 1984 Motes, W. H.
Woodside, A. G.
186.
Advertising effects on attributes recalled and criteria used for brand evaluations.
Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 310-318
 1983 Gardner, M. P.
187.
Factors influencing the choice of a supplier by grocery distributors.
European Journal of Marketing
1983 : VOL. 17:5, p. 13-27
 1983 McGoldrick, P. J.
Douglas, R. A.
188.
On "individual differences in search behavior for a nondurable".
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 125-131
 1983 Malhotra, N. K.
189.
On the separability of weights and brand values : Issues ans empirical results.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 83-95
 1983 Curry, D. J.
Menasco, M. B.
190.
Information accessibility as a moderator of consumer choice.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 1-14
 1983 Biehal, G.
Chakravarti, D.
191.
Exploring the content of the evoked set in car buying.
European Research
1983 : JUL, VOL. 11:3, p. 98-104
 1983 Gronhaug, K.
Troye, S. V.
192.
Unit pricing ten years later: a replication.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 118-122
 1983 Aaker, D. A.
Ford, G. T.
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