search query: @indexterm Media research / total: 210
references: 186-195 / 210
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186.
Validating the first-time-read-yesterday method.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 157-173
 1986 Walstra, B.
187.
The measurement of magazine page exposures.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 145-155
 1986 Joyce, T.
188.
Handling change in a continuous survey.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 125-144
 1986 Rothman, J.
189.
High readers-per-copy : an attempt at validation.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 115-123
 1986 Puliyel, T.
190.
Magazine sourcing.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 105-113
 1986 Walsh, P.
191.
Combining different media surveys : the German partnership model and fusion experiments.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 189-208
 1986 Wiegand, J.
192.
Daten- und Verhaltens-gestützte Mediaplanung : Theorie und praxis der Mediabeurteilung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : JAN, VOL. 38:1, p. 64-83
 1986 Böcker, F.
Gierl, H.
193.
Video cassette recorders : their impact on viewers and advertisers.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27
 1985 Harvey, M. G.
Rothe, J. T.
194.
The subsiding sizzle : a descriptive history of print advertising, 1900-1980.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37
 1985 Pollay, R. W.
195.
Die neuen Medien - eine Chance...für eine noch leistungsfähigere Wirtschaft.
Management-Zeitschrift Industrielle Organisation
1985 : VOL. 54:9, p. 395-397
 1985 Wirz, J.
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