search query: @indexterm Brand names / total: 212
references: 187-196 / 212
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187.
Product positioning : TRINODAL mapping of frand images, ad images, and consumer preferences.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 380-392
 1983 Keon, J. W.
188.
Brand names and perceived value.
European Research
1983 : OCT, VOL. 11:4, p. 151-156
 1983 Holstius, K.
Paltschik, M.
189.
Brands - an asset to be ignored.
Accountancy
1983 : JUL, VOL. 94:1079, p. 95-96
 1983 Smiddy, P.
190.
"Debrading": a product strategy with profit potential.
Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 82-87
 1983 Parasuraman, A.
191.
Products that crashed into the language barrier.
Business and Society Review
1983 : SPRING, 45, p. 46-50
 1983 Ricks, D. A.
192.
The man who makes millions on mistakes. !Syms
Fortune
1982 : SEP 6, VOL. 106:5, p. 106-108, 110, 112, 116
 1982 McQuade, W.
193.
Was die verbraucher von den 'no names' halten: eine Untersuchung der Lebensmittel-Zeitung.
Marketing Journal
1981 : DEC. VOL. 14:6, p. 556-558, 560-562
 1981 Hunsinger, H
194.
The great jeans jitters.
Management Today
1981 : MAY, p. 66-73, 150, 153
 1981 Blakstad, M.
Foster, G.
195.
Le bestiaire des marques.
Revue Francaise du Marketing
1981 : JUL-SEP, VOL. 86, p. 3-38
 1981 Beraud, R.
196.
Brand name selection for consumer products.
Business Topics
1981 : SPRING, VOL. 29:2, p. 35-39
 1981 McNeal, J.U.
Zeren, L.M.
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