search query: @journal_id 1668 / total: 273
references: 187-196 / 273
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187.
The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example
International Journal of Advertising
2002 : VOL. 21:2, p. 217-236
 2002 Chiou, J-s.
188.
On the renaissance of Chinese brands
International Journal of Advertising
2002 : VOL. 21:2, p. 197-216
 2002 Ewing, M.T. (et al.)
189.
Does advertising stimulate sales or mainly deliver signals? A multivariate analysis
International Journal of Advertising
2002 : VOL. 21:2, p. 175-195
 2002 Hsu, M.K. (et al.)
190.
Attitude accessibility, certainty and the attitude-behaviour relationship: an empirical study of ad repetition and competitive interference effects
International Journal of Advertising
2002 : VOL. 21:2, p. 149-174
 2002 Laroche, M.
Cleveland, M.
Maravelakis, I.
191.
The use of humour in television advertising: revisiting the US - UK comparison
International Journal of Advertising
2001 : VOL. 20:4, p. 521-539
 2001 Toncar, M. F.
192.
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach
International Journal of Advertising
2001 : VOL. 20:4, p. 499-519
 2001 Bech-Larsen, T.
193.
Integrated marketing communications and the language of marketing development
International Journal of Advertising
2001 : VOL. 20:4, p. 483-498
 2001 Cornelissen, J. P.
194.
An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states
International Journal of Advertising
2001 : VOL. 20:4, p. 455-482
 2001 Kaynak, E.
Kara, A.
195.
Advertising productivity: developing an agenda for research
International Journal of Advertising
2001 : VOL. 20:4, p. 431-454
 2001 Kim, J.
Bhargava, M.
Ramaswam, S.
196.
The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing
International Journal of Advertising
2001 : VOL. 20:4, p. 409-429
 2001 Newman, K.
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