search query: @author DeSarbo, W. S. / total: 23
references: 19-23 / 23
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19.
A marketer's guide to log-linear models for qualitative data analysis.
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 40-51
 1980 Desarbo, W. S.
Hildebrand, D. K.
20.
Componential segmentation in the analysis of consumer trade-offs.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 83-91
 1979 Green, P. E.
Desarbo, W. S.
21.
Optimizing the allocation of a fixed resource: a simple model and its experimental test.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 51-75
 1979 Caroll, J. D.
Green, P. E.
DeSarbo, W. S.
22.
Incorporating group-level similarity judgments in conjoint analysis.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 187-193
 1978 Green, P. E.
Rao, V. R.
Desarbo, W. S.
23.
Incorporating group-level similarity judgments in conjoint analysis.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 187-193
 1978 Green, P. E.
Rao, R. R.
Desarbo, W. S.
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