search query: @author Deshpandé, R. / total: 20
references: 19-20 / 20
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19.
The organizational context of market research use.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 91-101
 1982 Deshpande, R.
20.
Factors affecting the use of market research information : a path analysis.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 14-31
 1982 Deshpande, R.
Zaltman, G.
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