search query: @author Kumar, V. / total: 22
references: 19-22 / 22
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19.
Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets.
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68
 1990 Balasubramanian, S. K.
Kumar, V.
20.
Current trends in transaction processing systems.
Journal of Systems Management
1990 : JAN, VOL. 41:1, p. 33-37
 1990 Kumar, V.
21.
Market segmentation by visual inspection.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29
 1989 Kumar, V.
Rust, R. T.
22.
Measuring the effect of retail store promotions on brand and store substitution.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185
 1988 Kumar, V.
Leone, R. P.
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