search query: @indexterm marketing mix / total: 205
references: 19-28 / 205
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title | year | author | ||
19. |
International Journal of Research in Marketing
2003 : VOL 20:4, p. 315-321 |
2003 | Andrews, R. L. Currim, I. S. |
|
20. |
Marketing Theory
2003 : VOL 3:1, p. 171-173 |
2003 | Grönroos, C. |
|
21. |
Zeitschrift für Betriebswirtschaft
2003 : APR, VOL. 73:4, p. 345-370 |
2003 | Huber, F. Herrmann, A. Peter, S. |
|
22. |
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 487-499 |
2002 | Kalyanam, K. McIntyre, S. |
|
23. |
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66 |
2001 | Gruca, T.S. Kumar, K.R. Sudharshan, D. |
|
24. |
Marketing Science
2001 : VOL. 20:1, p. 1-22 |
2001 | Nijs, V. R. |
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25. |
European Journal of Marketing
2001 : VOL. 35:1-2, p. 182-193 |
2001 | Healy, M. et al. |
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26. |
Marketing Review
2000 : VOL. 1:2, p. 249-274 |
2000 | Robins, F. |
|
27. |
European Journal of Marketing
2000 : VOL. 34:5/6, p. 551-575 |
2000 | Li, S. |
|
28. |
European Journal of Marketing
2000 : VOL. 34:5/6, p. 538-550 |
2000 | Melewar, T. Saunders, J. |
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