search query: @journal_id 1668 / total: 273
references: 19-28 / 273
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19.
Children's understanding of advertisers' persuasive tactics
International Journal of Advertising
2011 : VOL. 30:2, p. 329-350
 2011 Rozendaal, E.
Buijzen, M.
Valkenburg, P.
20.
The effectiveness of post-release movie advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 305-328
 2011 Rennhoff, A.D.
Wilbur, K.C.
21.
The creative code: an organisational influence on the creative process in advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 283-304
 2011 Stuhlfaut, M.W.
22.
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
International Journal of Advertising
2011 : VOL. 30:2, p. 259-281
 2011 Hermann, J-L.
Walliser, B.
Kacha, M.
23.
Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 233-258
 2011 Johnson, G.D.
Grier, S.A.
24.
Practitioners' perceptions of advertising strategies for digital media
International Journal of Advertising
2010 : VOL. 29:5, p. 709-725
 2010 Truong, Y.
McColl, R.
Kitchen, P.
25.
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
International Journal of Advertising
2010 : VOL. 29:5, p. 727-764
 2010 Puzakova, M.
Kwak, H.
Larsen Andras, T.
26.
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
International Journal of Advertising
2010 : VOL. 29:5, p.795-813
 2010 Das, E. (et al.)
27.
Real women on real beauty: Self-discrepancy, internalization of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
International Journal of Advertising
2010 : VOL. 29:4 p. 643-668
 2010 Bissell, K.
Rask, A.
28.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
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