search query: @journal_id 52 / total: 1052
references: 19-28 / 1052
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19.
From platitudes to principles. An advertising ethics call to action
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 475-476
 2011 Beltramini, R.F. (guest ed.)
20.
Match game
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 214-226
 2010 Prendergast, G.P.
Poon, D.
West, D.C.
21.
Listening solutions
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 197-213
 2010 Rappaport, S.D.
22.
A netnographic exploration
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 181-196
 2010 Jayanti, R.K.
23.
The power of emotional appeals in advertising
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 169-180
 2010 Bülbül, C.
Menon, G.
24.
Assessing a new advertising effect
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 162-168
 2010 Zigmond, D.
Stipp, H.
25.
Using interactive program-loyalty banners to reduce TV ad avoidance
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 154-161
 2010 Dix, S.R. (et al.)
26.
Measurable emotions: how television ads really work
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 137-153
 2010 Micu, A.C.
Plummer, J.T.
27.
Cracking the cross-media code
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 125-136
 2010 Enoch, G.
Johnson, K.
28.
What behavioral economics can teach marketing research
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 114-117
 2010 Rubinson, J.
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