search query: @journal_id 794 / total: 218
references: 19-28 / 218
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19.
Inferring Market Structure from Customer Response to Competing and Complementary Products
Marketing Letters
2002 : VOL. 13:3, p. 221-232
 2002 Elrod, T.
20.
Structural Applications of the Discrete Choice Model
Marketing Letters
2002 : VOL. 13:3, p. 207-220
 2002 Dube, J.-P.
21.
Hybrid Choice Models: Progress and Challenges
Marketing Letters
2002 : VOL. 13:3, p. 163-176
 2002 Ben-Akiva, M.
22.
Introduction to the Special Issue on Choice Modeling
Marketing Letters
2002 : VOL. 13:3, p. 157-162
 2002 Erdem, T.
Winer, R.
23.
Changing perceptions and changing behavior in customer relationships
Marketing Letters
2002 : MAY, VOL. 13:2, p. 121-134
 2002 Verhoef, P. C.
Franses, P. H.
Donkers, B.
24.
Shopping style segmentation of consumers
Marketing Letters
2002 : MAY, VOL. 13:2, p. 91-106
 2002 Papatla, P.
Bhatnagar, A.
25.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
26.
Canonical correlation analysis and Wiener-Granger causality tests: Useful tools for the specification of VAR models
Marketing Letters
2002 : FEB, VOL. 13:1, p. 53-66
 2002 Horvath, C.
Leeflang, P.S.H.
Otter, P.W.
27.
Range and number-of-levels effects in derived and stated measures of attribute importance
Marketing Letters
2002 : FEB, VOL. 13:1, p. 41-52
 2002 Verlegh, P.W.J.
Schifferstein, H.N.J.
Wittink, D.R.
28.
Partitioned pricing in advertising: Effects on brand and retailer attitudes
Marketing Letters
2002 : FEB, VOL. 13:1, p. 27-40
 2002 Lee, Y.H.
Han, C.Y.
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