search query: @indexterm Media research / total: 210
references: 190-199 / 210
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title | year | author | ||
190. |
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 105-113 |
1986 | Walsh, P. |
|
191. |
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 189-208 |
1986 | Wiegand, J. |
|
192. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : JAN, VOL. 38:1, p. 64-83 |
1986 | Böcker, F. Gierl, H. |
|
193. |
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27 |
1985 | Harvey, M. G. Rothe, J. T. |
|
194. |
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37 |
1985 | Pollay, R. W. |
|
195. |
Management-Zeitschrift Industrielle Organisation
1985 : VOL. 54:9, p. 395-397 |
1985 | Wirz, J. |
|
196. |
Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 23-30 |
1985 | Frankel, M. R. Occhiogrosso, M. G. |
|
197. |
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69 |
1985 | Nelson, J. E. Duncan, C. P. Frontczak, N. T. |
|
198. |
Journal of Advertising Research
1985 : FEB-MAR, VOL. 25:1, p. 3-7 |
1985 | Dimling, J. |
|
199. |
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 39-46 |
1984 | Naples, M. J. |
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