search query: @indexterm BRAND CHOICE / total: 192
references: 191-192 / 192
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 titleyearauthor
191.
Exploring the content of the evoked set in car buying.
European Research
1983 : JUL, VOL. 11:3, p. 98-104
 1983 Gronhaug, K.
Troye, S. V.
192.
Unit pricing ten years later: a replication.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 118-122
 1983 Aaker, D. A.
Ford, G. T.
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