search query: @journal_id 1668 / total: 273
references: 192-201 / 273
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192.
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach
International Journal of Advertising
2001 : VOL. 20:4, p. 499-519
 2001 Bech-Larsen, T.
193.
Integrated marketing communications and the language of marketing development
International Journal of Advertising
2001 : VOL. 20:4, p. 483-498
 2001 Cornelissen, J. P.
194.
An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states
International Journal of Advertising
2001 : VOL. 20:4, p. 455-482
 2001 Kaynak, E.
Kara, A.
195.
Advertising productivity: developing an agenda for research
International Journal of Advertising
2001 : VOL. 20:4, p. 431-454
 2001 Kim, J.
Bhargava, M.
Ramaswam, S.
196.
The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing
International Journal of Advertising
2001 : VOL. 20:4, p. 409-429
 2001 Newman, K.
197.
Effects of violence and brand familiarity on responses to television commercials
International Journal of Advertising
2001 : VOL. 20:3, p. 381-397
 2001 Shen, F.
198.
Perceptions of IMC and organisational change among agencies in South Africa
International Journal of Advertising
2001 : VOL. 20:3, p. 361-380
 2001 Kallmeyer, J.
Abratt, R.
199.
Attitudes of US doctors and dentists towards advertising: a comparative study
International Journal of Advertising
2001 : VOL. 20:3, p. 341-359
 2001 Yavas, U.
Riecken, G.
200.
Advertising effect on primary demand: a cointegration approach
International Journal of Advertising
2001 : VOL. 20:3, p. 319-339
 2001 Cavaliere, G.
Tassinari, G.
201.
A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada
International Journal of Advertising
2001 : VOL. 20:3, p. 297-318
 2001 Laroche, M. (et al.)
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