search query: @indexterm Brand names / total: 212
references: 195-204 / 212
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195.
Le bestiaire des marques.
Revue Francaise du Marketing
1981 : JUL-SEP, VOL. 86, p. 3-38
 1981 Beraud, R.
196.
Brand name selection for consumer products.
Business Topics
1981 : SPRING, VOL. 29:2, p. 35-39
 1981 McNeal, J.U.
Zeren, L.M.
197.
Brand franchise extension: new product benefits from existing brand names.
Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 36-41
 1981 Tauber, E. M.
198.
Improved marketing efficiency through multi-product brand names?
European Research
1981 : JAN, VOL. 9:1, p. 32-44
 1981 Mazanec, J. A.
Schweiger, G. C.
199.
Testing time for the company car.
Management Today
1980 : OCT, p. 112, 116, 121-122, 125-126, 129-132, 134
 1980
200.
L'echelle sensorielle de Stevens-Moskowitz: une nouvelle voie dans la mesure des reactions des interviewes.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 5-18
 1980 Haski, M.
Moskowitz, H.
201.
Beware of international brand piracy.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 52,54,58,60
 1980 Kaikati, J. G.
Legarce, R.
202.
How to use names.
Management Today
1979 : NOV, p. 112-114,116
 1979 Halborg, A.
203.
How Budgen stepped above the price war. !Budgen and Co. Ltd.
Marketing
1979 : SEP, p. 81-82, 84
 1979 Hood, P.
204.
Les marques de distributeurs.
Revue Francaise du Marketing
1979 : JUL-SEP, 78, p. 53-60
 1979 Pinet, B.
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